Originally from West London but now based out of Coventry; Jevon studied the crafts of the late 90s garage scene and game changing characters like DJ EZ to build himself up as one of the hottest acts in the West Midlands. With support from BBC 1Xtra’s Sian Anderson and Annie Mac; Jevon is ready to take over this year.
HOW WOULD YOU DESCRIBE THE MUSIC YOU CREATE IF YOU HAD TO DEFINE IT BY GENRE? THERE'S DEFINITELY ELEMENTS OF RAP BUT YOU CHOOSE VERY R&B‐ESQUE BEATS...
I would say my music is just a mixture of everything. I take inspiration from so much different music that I just put it all in a blender and see what comes out it.
ALTHOUGH ORIGINALLY HAILING FROM WEST LONDON, YOU NOW RESIDE IN COVENTRY. HOW MUCH DIFFERENCE IS THERE BETWEEN THE LONDON AND WEST MIDLANDS MUSIC SCENE?
To be fair both cities are different but not so different at the same time. London is very high pace where the music scene travels at 1000 miles an hour wheres Coventry isn’t so fast pace like that. I think I’ve seen two different stories from my surroundings and applied that to my music but to be honest both cities feels like home to me.
WHAT SOUNDS DID YOU LISTEN TO GROWING UP AND IN PARTICULAR HOW MUCH INFLUENCE HAS THE UK GARAGE SCENE HAD ON YOUR SOUND?
The UK garage scene helped me understand how to flow as a MC. I saw how much confidence these MCs had and how they were able to control a crowd with the mic and I was instantly drawn to it. Growing up around Carnival you see these things first hand and become inspired by it. When Grime exploded I began to perfect my craft and that allowed me to focus on lyrics within the flow.
SPEAKING OF ICONIC GARAGE DJS; HOW MUCH OF A DJ EZ FAN ARE YOU? YOU SAMPLED ONE OF HIS FAVOURITE BEATS FOR YOUR GHOSTIN' TRACK FOR GRM DAILY'S #NEXTGEN10 RIGHT?
I sampled Sia’s ‘Little Man’ song yeah, but DJ EZ is a hero; the guy is a legend in every right. I’ve got pretty much all of his compilation CDs which all remind me of the days when my Dad used to pick me up from school blazing the latest EZ CD.
WHAT'S THE CONCEPT BEHIND DARK CIRCLE CLOTHING AND HOW DOES IT TIE INTO YOUR MUSIC?
Dark Circle Clothing just represents authenticity and originality. I just apply that with everything I do. With music it’s all about being yourself and letting it all out.
HAVING EXPERIENCED SOME IMPRESSIVE RADIO AIRPLAY ON BBC WITH THE LIKES OF ANNIE MAC, SIAN ANDERSON AND OTHERS; WHAT TARGETS HAVE YOU GOT YOUR EYES SET ON NEXT?
I know it’s been pretty crazy recently. I was watching Eastenders and my friend rang me like “Jev you’re on 1Xtra”. It felt like I just scored for England or something!
I was one of Sian Anderson’s Next Gen shouts and she passed my song to Annie Mac! She showed me a lot of support and she’s an important person in the scene, a lot of people need to give her more props for what she does.
WHAT CAN WE EXPECT SOUNDWISE FROM THE FORTHCOMING DARK IS THE NEW BLACK EP?
I must say I’m really proud of this project even though I’m such a perfectionist! I’ve been really patient and worked very hard with a lot of overnight studio sessions. All I would say is that the music definitely fits with the title and the concept is very dark. Try and listen to the music but visualise a movie in your head as you listen.